Hi, I'm Elizabeth Bernard.
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​​​I build businesses through
the power of brand and creative.
I have a knack for revealing what makes a brand truly exceptional – its untapped genius – and expressing it through creative marketing that connects, converts, and sustains.
Blending bold ideas and data-driven strategies, I move organizations through transition and fuel growth with inventive brand definition, strategy, and campaigns that drive both visibility and demand.​
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If you need to break through – or you're ready to break new ground – I can help.​
“Elizabeth is an exceptional creative problem-solver, strategic thinker, and brand leader.”
Bringing a left-brain-right-brain agility that has set me apart across agency, in-house, and consulting roles, I've served a range of brands and industries, from CPG to technology, pre-launch startups to household names – delivering unexpected value along the way.
SOME BRANDS I'VE WORKED WITH:
FOCUS AREAS:
Brand & Messaging
Brand Definition & Transformation
Positioning & GTM Strategy
Messaging Platforms & Storytelling
Brand Architecture & Naming
Brand Audits & Workshops
Brand Stewardship & Styleguides
Creative & Content
Creative Strategy
Creative Direction & Concepting
Writing & Communications
Brand Identity (Design, Voice/Tone)
Content Strategy & Development
Integrated Campaigns​
Strategy & Growth
Brand-to-Market Strategy
PR & Communications
Cross-Channel Growth & Optimization
Investor Strategy & Pitch Narratives
AI Integration