BRYTER Creative Optimization, Brand Generation
BRYTER is enterprise SaaS that automates mundane work – maximizing speed and ease.
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When I joined, the brand and creative marketing lacked clarity and didn’t convey "fast, easy, high-impact." A full rebrand wasn’t an option, so I evolved the creative, refining the story wherever possible. Engagement, consistency, and impact increased quickly across channels.
I also built systems and processes to handle high-growth demands, boosting efficiency and collaboration while positioning BRYTER to scale.
Work: Brand & creative strategy, management,
optimization – online and offline (ads, content, events, webinars & demos, web, video, thought leadership, talent brand). Demand generation.
Team: B. Bozic / Designer, N. Price / Motion Design, J. Miners / 3D Artist
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Results: ​Elevated messaging and creative. Increased engagement 260% by reimagining and relaunching newsletter, a key touchpoint. Exceeded MQL goals, driving acquisition initiative with strategy, messaging, in-product design, and optimization. Improved event presence.
Compliance Weekly Print Ad
Free Trial Campaign
Event - LED Booth, Coaster, and "Info" Kiosk
“Elizabeth has a keen eye for design and is a terrific writer. She understands how to get results. I thoroughly enjoyed working with her.” —CEO, BRYTER
SKO Superhero Sizzle
More fun with sound
Case studies herein may include work led by Elizabeth Bernard prior to ECB Consulting and are presented solely to illustrate expertise in creative and brand leadership. Copyright and ownership remain with the original companies.