Xactly Rebrand & Relaunch
Xactly, a provider of enterprise sales performance technology, struggled to stand out in a crowded market, suffered from an inconsistent brand, and needed to increase leads at least 15%.
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Building on insights, I led a rebrand and relaunch, repositioning Xactly as the key to transforming Sales Ops from a bottleneck to a powerhouse of productivity and growth. We infused the new brand with the company's differentiators, including its human touch and data-driven advantage, ensuring bold, consistent communication across their audience, from C-Suite decision-makers to end users.
The new brand and content set Xactly apart and ahead – resonating with customers, energizing teams, generating a 300% increase in qualified leads, and transforming Xactly from market follower into differentiated leader.
Work: Audit, Brand Workshop, Positioning & Strategy, Identity, Messaging, Customer & Advisory Panels, Style Guide, Website, Campaigns, Content, Sales Enablement​​​
Team: M. Kwolek / Director of Strategic Insights, C. Sherwood / Account Director, K. Broussard / Producer, C. Clusman / Designer, A. Edgar/Co-writer, P. Kinskey / Videographer & Editor
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Results: 34% increase in web sessions;
300% more qualified leads. Ongoing brand consistency, differentiation, and stewardship.​
“So awesome and powerful! Very excited.”
Brand Narrative
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Xactly is everything enterprises need to unleash their true Sales Power.
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Xactly clears immediate sales roadblocks with adaptable products and services delivering planning, strategy, and optimization. Used together, they provide an expansive infrastructure that secures businesses for tomorrow's competitive landscape.
At Xactly, we're driven by a singular vision for the future of sales organizations and we're passionately focused on our customers' success. We couple our deep expertise and unique data set to give them the real-world insights they need to make the right decisions at the right times – so sales people get visibility; managers find clarity; leaders see a return. It's why customers say they'll never work again without us.
Xactly is where the status quo gets left behind and department walls come down. It's where wanting becomes doing and good expectations become great outcomes.
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That's the Power of Xactly.
“Really great. Our partner at Forrester...loved every piece. She said, ‘Nailed it!’”
Video Script: Let them wait (aka Why Now?)
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Let them wait.
Let your competition idle in the uncertainty and invest in the fear.
Let them cave to indecision.
While you – you move forward, investing in the right strategies, data, and people.
Finding opportunity in adversity and turning uncertainty into performance.
At Xactly, that’s what we’ve been helping companies do for more than 15 years.
We move businesses through complexity to think differently about how they sell and to achieve greater organizational agility.
With the industry’s most comprehensive data set and a team that’s passionately focused on our clients’ success, we give them everything they need to unleash their true Sales Power – and put them on the best path to achieving their business goals.
So let the others wait. Let them put their feet up and merely hope for a better tomorrow…
While you make strides today.​​
Xactly
Case studies herein may include work led by Elizabeth Bernard prior to ECB Consulting and are presented solely to illustrate expertise in creative and brand leadership. Copyright and ownership remain with the original companies.